Achieving Sustainable Growth in Entrepreneurial Ventures: The Role of Digital Technology and Strategic Adaptation.

Research Area: Economics and Management Authors
VICTOR MOSES* Christian NWOLISA TOCHUKWU Leonard AUDU OMEIZA Reuel DAKUNG JOHNMARK Monica GAJERE CLARKSON
Department of Business Administration, University of Jos JOS NIGERIA

Abstract
This research investigates how to achieve sustainable growth in entrepreneurial ventures through the role of digital technology and strategic adaptation. Based on the Dynamic Capabilities Theory, the research crystallises how strategic adaptation may augment the contribution of technology to the growth of entrepreneurial ventures. Employing a cross-sectional survey research design, data were collected from a purposive sample of entrepreneurial ventures, and the analysis employed PLS-SEM. These discoveries show that digital technology systematically contributes to sustainable growth and increases strategic adaptation that also determine growth performances. Furthermore, there is also a moderating role of strategic adaptation between digital technology and sustainable growth of entrepreneurial ventures. Despite these understandings, this research has some limitations, including data collection based on self-reports and is set in a specific industry context, which restricts the generalisation of the results. Future studies are also urged to use longitudinal designs, increase the sampling across the different sectors and include objective performance outcomes to get a better understanding of the moderating relationship between digital technology and strategic adaptation. This research provides useful findings that could be helpful for the management of organizations aiming to effectively utilise digital resources for further development, especially in uncertain and active contexts.

Keywords
Digital Technology; Strategic Adaptation; Entrepreneurial Ventures and Digital Capability Theory; Artificial Intelligence; Generative Artificial Intelligence;

Doi : https://doi.org/10.5281/zenodo.18613701

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Cite
Moses, V., Nwolisa Tochukwu, C., Audu Omeiza, L., Dakung Johnmark, R., & Gajere Clarkson, M. (2025). Achieving Sustainable Growth in Entrepreneurial Ventures: The Role of Digital Technology and Strategic Adaptation. International Journal of Science, Applications and Prosperity, 3(1), 61‑81. https://doi.org/10.5281/zenodo.18613701

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Creative Commons Attribution Share Alike 4.0 International

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